焕新便利遇上品质升级：山东打通消费链，激活万亿市场

Group 1 - The core viewpoint of the articles highlights the active consumption market in Shandong, driven by the "old-for-new" policy and the dual focus on upgrading both community services and urban commercial quality [1][2][5] - The "old-for-new" policy has generated a consumption increment worth hundreds of billions, with over 200 billion yuan allocated for subsidies, leading to sales exceeding 1.7 trillion yuan by October 2025 [2][4] - The automotive and home appliance sectors are particularly thriving, with applications for vehicle scrapping and replacement reaching 478,000 and 431,000 respectively, and over 10 million home appliances replaced [4][5] Group 2 - The "old-for-new" policy is transitioning Shandong's consumption industry from a "single category" to a "full-chain upgrade," expanding subsidy categories from 8 to 12, covering a wide range of products [5][6] - The retail sales of social consumer goods in Shandong reached 30,386.1 billion yuan in the first three quarters, with a year-on-year growth of 5.6%, surpassing the national average by 1.1 percentage points [7] - The growth of the service industry is notable, with sectors such as entertainment and public facilities management experiencing revenue growth rates of 19.4% and 18.9% respectively, contributing to job creation [9] Group 3 - Local brands like Haier and Qingdao Beer are thriving, with Qingdao Beer Museum generating over 250 million yuan in revenue since its opening, while foreign investments are also increasing in Shandong [10] - The transformation of Shandong's economy is shifting from "scale expansion" to a focus on "quality and efficiency," with digital upgrades and industry integration becoming core drivers [10] - The establishment of a national-level digital transformation promotion center for SMEs in Shandong indicates a strong push towards digitalization, with the province leading in the number of national-level industrial internet platforms [10]