御林湾调规、调低售价，冲击金隅望京云尚

Core Viewpoint - The article discusses the recent regulatory changes and pricing strategies of the Yulin Bay real estate project in Beijing, highlighting its competitive pricing in a frozen market and the complexities of its development process [4][5][9]. Group 1: Regulatory Changes - The Yulin Bay project has undergone a facade regulation change, switching from stone materials to "glass + aluminum panels" to enhance the property’s appeal [4]. - The regulatory changes aim to incorporate better housing elements and add balconies, with no existing sales to impact the quality of the project [4]. Group 2: Pricing Strategy - Yulin Bay is positioned as a cost-effective option in the current market, offering high-rise units priced between 6 million to 10 million yuan, with an average price of 65,000 yuan per square meter [5]. - The project is also introducing luxury houses priced between 16 million to 17 million yuan, averaging 77,000 yuan per square meter, directly challenging existing properties like Jinyu Wangjing Yunshang and Wangjing Guoyu Mansion [5][6]. Group 3: Development Details - The Yulin Bay site spans 188,300 square meters with a total construction area of 780,000 square meters, accommodating approximately 4,959 households and a projected population of 13,900 [9]. - The project consists of multiple components, including public rental housing and residential areas, with a significant portion of the development dedicated to policy housing [10][12]. Group 4: Development Timeline - The development of Yulin Bay has been slow, with the first phase expected to begin construction in March 2024 and complete by October 2026, indicating a lengthy timeline for the project [14][21]. - The project has faced delays in obtaining construction permits, with significant time lapses between acquiring planning and construction approvals [18][20].