Group 1 - Nobaday officially opened its new store in Dajixiang shopping center on December 14, marking the brand's expansion from snowfields to urban retail [1] - The opening signifies Nobaday's transition from focusing solely on skiing products to a comprehensive range of outdoor apparel for all seasons [1] - The brand aims to break the physical boundaries between snowfields and cities, integrating its offerings into urban lifestyles by 2025 [3] Group 2 - Founded in 2014, Nobaday specializes in the outdoor sports sector, with core brands including Nobaday and Zero Summer, covering skiing, outdoor sports, and comprehensive training [3] - Nobaday collaborates with world-class athletes like Max Parrot and engages in cross-industry partnerships with art, automotive, and aerospace sectors to lead new trends in outdoor lifestyles [3]
从雪场到商场 滑雪户外品牌Nobaday进驻大吉巷
Bei Jing Shang Bao·2025-12-14 12:11