三部门：更大力度提振消费！创新多元化消费场景、培育新型消费

Core Viewpoint - The Ministry of Commerce, the People's Bank of China, and the Financial Regulatory Administration have issued a notification aimed at enhancing collaboration between commerce and finance to boost consumption, outlining 11 policy measures across three main areas [1]. Group 1: Upgrading Commodity Consumption - The notification emphasizes the enhancement of financial services for durable goods and digital products, aiming to unlock the potential for commodity consumption upgrades [3]. - Financial institutions are encouraged to collaborate with platforms and key merchants to improve payment options such as installment plans, credit cards, mobile banking, and digital currency, catering to consumer demand for upgrades [3]. - Policies will be implemented to rationally determine loan issuance ratios, terms, and interest rates based on customer repayment ability and credit status, while also expediting the development of personal consumption loans [3]. Group 2: Encouraging Local Consumption Initiatives - Local commerce authorities are urged to leverage existing funding channels to actively promote consumption activities, aligning financial support to better stimulate consumption potential [4]. - The use of digital currency smart contracts is encouraged to enhance the effectiveness of consumption promotion policies [4]. - Various financial support methods, such as loan interest subsidies and risk compensation, will be explored to guide credit funds towards key consumption areas [4]. Group 3: Fostering New Consumption Models - The notification calls for the development of new consumption models tailored to local conditions, focusing on sustainable and controllable risks while exploring financial support for emerging economic sectors like green and digital consumption [5]. - Financial institutions are encouraged to collaborate with social e-commerce and live-streaming platforms to create internet-adapted business models [5]. - There is a push for financial services to be more accessible to a broader customer base, including underserved segments, enhancing convenience and availability [5]. Group 4: Innovating Diverse Consumption Scenarios - The notification supports the integration of financing, settlement, and insurance services to foster new consumption scenarios, enhancing financial support for various commercial activities and urban development projects [6]. - Financial institutions are encouraged to engage in rural e-commerce development and support local consumption initiatives, particularly in agricultural product sales [6]. - There is a focus on improving financing for logistics and distribution centers in rural areas to meet the credit needs of cold chain logistics projects [6].