盐城:为高质量发展植入“电商芯”
Sou Hu Cai Jing·2025-12-14 12:15

Core Insights - The article highlights the significant role of live-streaming e-commerce and cross-border e-commerce as new driving forces for Yancheng's high-quality development and integration into the domestic and international dual circulation economy [1][4]. Group 1: Growth in Trade Volume - From January to September this year, Yancheng achieved foreign trade exports of 843.7 billion yuan, representing a year-on-year increase of 7.4% [1]. - Yancheng has been selected as a pilot city for the national cross-border trade facilitation initiative, with the first optimized "two-step declaration" business successfully implemented [1]. - Since being approved as a national cross-border e-commerce comprehensive pilot zone in 2020, over a thousand foreign trade enterprises in Yancheng have engaged in online international trade, cultivating more than 20 provincial-level cross-border e-commerce demonstration enterprises [1][3]. Group 2: Quality Improvement and Brand Development - The focus of the recent research is not only on sales growth but also on enhancing product value through design, research and development, and brand cultivation [3]. - Yancheng enterprises are transitioning from simple "manufacturing exports" to higher value-added "brand exports" and "cultural exports," exemplified by companies like Jiangsu Zhongheng Pet Products and Huanleji Cultural Creation [3]. - E-commerce is evolving from merely a sales channel to a key driver for industrial upgrading and core competitiveness [3]. Group 3: Supportive Ecosystem for E-commerce - Yancheng has established a supportive ecosystem for e-commerce, including a regular cross-border e-commerce cargo flight route to Incheon, South Korea, and customs measures such as "24/7" clearance guarantees and "advance declaration" [3]. - A comprehensive policy support system covering logistics, customs, finance, and talent has been developed to address the challenges faced by enterprises in going global [3]. - Initiatives such as special training programs have reached thousands of participants, and the establishment of industry-education alliances aims to reserve professional talent for the e-commerce sector [3]. Group 4: Future Outlook - With ongoing policy support and an improving business environment, live-streaming e-commerce and cross-border e-commerce are expected to drive more high-quality products and services from Yancheng beyond regional limitations [4]. - The integration of Yancheng's creativity and manufacturing with global consumer demand through digital channels is anticipated to unfold a new landscape of openness for the city [5].