Core Insights - The rise of affordable artificial diamonds and gemstones in China is disrupting the luxury gemstone market, with products like the "Little Sugar Cube Diamond Ring" priced at 169 yuan for a one-carat moissanite ring [1] - The traditional luxury status of precious gemstones is being challenged as artificial alternatives become widely available and significantly cheaper, with prices for artificial diamonds being less than one-tenth of natural diamonds [1][5] - The Chinese gemstone industry is experiencing rapid growth, particularly in regions like Henan and Guangxi, leading to a substantial market share in artificial diamonds and gemstones [6][8] Industry Impact - The increase in production of artificial gemstones has led to a significant price drop, causing concern among international jewelry associations, which have called for a boycott of artificial products [3][8] - Historical marketing strategies that maintained the high prices of diamonds are being undermined by advancements in technology that allow for the mass production of artificial diamonds, which are now comparable in quality to natural ones [5][6] - The emergence of Chinese artificial gemstones is not only affecting the luxury market but also providing affordable options for consumers in Southeast Asia, where previously expensive natural gemstones were out of reach [8] Market Dynamics - The production capacity of artificial diamonds in Henan has reached over 3 million carats annually, capturing nearly 45% of the global market share, which has led to declining revenues for traditional diamond companies like De Beers [6][8] - The rapid growth of the artificial gemstone industry is causing established brands to pivot towards this new market, as seen with De Beers launching its own brand of artificial diamonds, Lightbox Jewelry [6] - The competitive landscape is shifting, with domestic brands facing challenges, such as the bankruptcy of I Do's parent company, highlighting the impact of the artificial gemstone market on traditional luxury brands [6]
百年骗局终结!中国县城击穿全球市场,820万降至9.9元,巨头破产
Sou Hu Cai Jing·2025-12-14 13:24