商务金融协同 11条措施更大力度提振消费

Core Viewpoint - The Ministry of Commerce, the People's Bank of China, and the Financial Regulatory Administration have jointly issued a notification to enhance collaboration between commerce and finance, aiming to boost and expand consumption through targeted financial support [1]. Group 1: Policy Measures - The notification outlines 11 policy measures across three main areas, focusing on product consumption, service consumption, and new consumption models, while emphasizing the importance of policy synergy and implementation [3]. - It encourages local commerce departments to leverage existing funding channels to promote consumption activities, enhancing collaboration with financial support to better stimulate consumption potential [3]. - The notification suggests using digital RMB smart contracts to improve the effectiveness of consumption promotion policies and exploring various financing methods to support key consumption projects [3]. Group 2: Financial Support for Consumption - The notification emphasizes upgrading product consumption by enhancing financial services for durable goods and digital products, and promoting collaboration between financial institutions and key merchants [4]. - It advocates for reasonable determination of loan issuance ratios, terms, and interest rates based on customer repayment capabilities and credit status, while accelerating the development of personal consumption loans [5]. - The notification also highlights the need to expand service consumption by innovating financial products and services tailored to sectors like home services, hospitality, and tourism [5]. Group 3: New Consumption Development - The notification promotes the development of new consumption models, including green consumption, digital consumption, and AI-driven consumption, while providing diverse financial services [6]. - It encourages financial institutions to collaborate with social e-commerce and live-streaming platforms to develop internet-adapted business models [6]. - Suggestions include exploring fiscal incentives for new consumption models and improving tax regulations for platform-driven and technology-based consumption [7].