学习胖东来再落一子：永辉超市昆明呈贡吾悦店12.12焕新亮相

Core Insights - The article highlights the recent opening of the upgraded Yonghui Supermarket in Kunming, which aims to enhance consumer experience and meet the rising demand for high-quality products in the local retail market [1][8]. Group 1: Store Upgrade and Performance - The new store, located in the Wuyue Plaza, covers nearly 2,400 square meters and is Yonghui's fourth "Pang Gai" store in Kunming, designed to align with local consumer preferences for quality living and high-end consumption [3]. - The previous "Pang Gai" store in Wuhua achieved impressive results, with first-day sales increasing by over 624% year-on-year and customer traffic exceeding 12,000, marking a nearly 470% rise [3]. Group 2: Product Offering and Strategy - The store's product structure now matches over 80% of that of Pang Donglai, featuring a total of 12,875 SKUs, with 35% being new products and 11.67% being imported goods, significantly broadening consumer choices [4]. - Yonghui emphasizes a "quality at a fair price" strategy, introducing packaged and standardized vegetables for safety and convenience, alongside seasonal hot pot ingredients to cater to local tastes [4][6]. Group 3: Customer Experience Enhancements - The store has improved the shopping environment by removing mandatory pathways, increasing the number of checkout counters to 17, and lowering shelf heights for better visibility and accessibility [7]. - Customer service upgrades include a rest area with amenities like water, microwaves, and health measurement tools, as well as enhanced food processing services [7]. Group 4: Employee Welfare - Employee satisfaction is prioritized, with significant salary increases, paid vacation for long-term employees, and improved working conditions through new facilities [8]. - The company aims to foster a positive work environment to enhance service quality and team cohesion [8]. Group 5: Strategic Vision - Yonghui's recent developments reflect its commitment to the "Pang Donglai model," focusing on quality retail and customer care, aiming to become a leading supermarket for mainstream Chinese families [8].