多部门发文，事关消费者网购

Core Viewpoint - The article discusses the issuance of guidelines by the State Administration for Market Regulation, in collaboration with other departments, aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on the live-streaming e-commerce sector [1][2]. Group 1: Enhancing Product and Service Quality - The guidelines emphasize improving consumer satisfaction and safety, transitioning from quantity to quality in online transactions [1]. - A series of innovative measures are proposed, including supporting platforms to utilize data advantages for on-demand production and encouraging the establishment of Chief Quality Officer systems [2][4]. - Platforms are encouraged to develop customized data products and services, enhancing online sales channels for foreign trade products [4]. Group 2: Quality Management and Training - The guidelines call for improved online service quality management rules, promoting the use of technologies like 3D modeling and AR/VR for better product display [4]. - Platforms should establish a quality management training mechanism for live-streaming marketers, focusing on quality-centric selection processes [8]. - A "blacklist" system is to be implemented for operators and marketers who violate quality laws [8]. Group 3: Regulatory Measures and Compliance - The introduction of a "product digital passport" plan aims to enhance traceability and verification of product quality [2][13]. - The guidelines propose the establishment of a national industrial product quality safety monitoring and early warning platform using big data and AI for proactive regulation [2][13]. - Strict measures will be taken against false advertising and misleading marketing practices, particularly in high-risk sectors like food and pharmaceuticals [8][12]. Group 4: Consumer Protection and After-Sales Service - The guidelines advocate for a comprehensive after-sales service system, ensuring platforms provide efficient dispute resolution and consumer rights protection [12][14]. - Platforms are encouraged to simplify the process for consumers to report quality disputes and enhance the convenience of consumer rights protection [12][14]. - The establishment of a "one-click evidence submission" feature for consumer rights protection is also recommended [14].