赛事“流量”成文旅“增量”

Core Insights - The "Vibrant City - Zhaodong Basketball Elite Competition" recently concluded, attracting approximately 15,000 fans and significantly boosting local consumption in Zhaodong, Heilongjiang Province [1] - The event led to a 20% increase in hotel occupancy, a 35% rise in dining consumption, and a 30% growth in foot traffic in surrounding commercial areas [1] - The local government successfully transformed sports event "traffic" into tourism "growth" through a model that encourages extended stays and multiple consumer interactions [1] Group 1 - The integration of "sports + tourism" has been a focus for Zhaodong City, promoting various combinations such as "events + culture," "events + food," and "events + agriculture" to enhance regional economic flow [1] - As of now, Zhaodong has attracted over 200,000 external tourists through various events, significantly increasing overall tourism consumption [1] - From January to October, Zhaodong received 4.535 million tourists, a year-on-year increase of 30.5%, and achieved a tourism revenue of 766 million yuan, up 32.6% [2] Group 2 - The "events + tourism" model has also facilitated cultural exchanges, exemplified by the recent "Huahui Cup" Sino-Russian table tennis challenge, which attracted over 200 athletes and numerous spectators [2] - Tourists, including those from Shenyang, engaged in local sightseeing and shopping, enhancing the overall visitor experience [2] - During the event, Zhaodong offered free admission to attractions for participants, creating a vibrant atmosphere where sports events and cultural activities synergistically boosted local consumption [3]