鼓励商家平台发放消费券

Core Viewpoint - The joint notice issued by the Ministry of Commerce, the People's Bank of China, and the Financial Regulatory Administration aims to enhance consumer spending through coordinated efforts between business and finance, introducing 11 policy measures to stimulate consumption [3][5]. Group 1: Policy Measures - The notice outlines three main areas of focus: deepening collaboration between business and financial systems, increasing financial support for key consumption areas, and expanding cooperation among government, financial institutions, and enterprises [3][5]. - Specific measures include encouraging local departments to improve communication and collaboration, and to create a "combination punch" of policies by integrating fiscal, credit, and social capital [3][5]. Group 2: Financial Support for Consumption - Financial institutions are encouraged to optimize their products and services around five key areas: upgrading product consumption, expanding service consumption, fostering new types of consumption, innovating diverse consumption scenarios, and supporting consumption assistance [5]. - The notice emphasizes the need for tailored financial support measures that align with local conditions to promote new consumption models and scenarios [5]. Group 3: Government-Business-Finance Collaboration - The notice promotes the collaboration of government, financial institutions, and businesses to conduct diverse consumption promotion activities and information sharing, aiming to better meet the needs of businesses and consumers [5]. - It encourages merchants and platforms to issue consumption vouchers and provide low-interest or interest-free installment options, fostering a cooperative environment for consumption expansion [5].