Group 1 - BMW Group emphasizes that despite external challenges, the Chinese market and customer demand remain central to its global strategy, driven by the market's size and China's irreplaceable value in BMW's global supply chain [1] - The automotive industry has a complex global division of labor, with BMW sourcing over 36 million components daily from thousands of suppliers worldwide, highlighting the deep interconnection of its global supply chain [1] - BMW is optimizing logistics to mitigate the impact of tariffs and potential disruptions, including pausing some logistics during negotiations and flexibly reallocating resources within its global production network [1] Group 2 - In 2025, the global automotive industry is expected to enter a deep adjustment period, and while BMW maintains resilience in overall sales, it faces challenges in the competitive Chinese market [2] - BMW is committed to the Chinese market and plans to deepen localization efforts to counteract downward trends, recognizing China as not only its largest single market but also a source of global innovation [2] - The efficiency of Chinese partners in the new energy sector is aiding BMW in accelerating its global carbon reduction goals, with the supply chain carbon emissions of the iX3 model reduced by approximately 42% compared to its predecessor [2] Group 3 - BMW is actively promoting the construction of open data ecosystems like Catena-X, leveraging AI technology for quality and carbon footprint management across the entire industry chain [3] - Strategic partnerships with companies like Baidu, Tencent, and Huawei are enhancing BMW's global digital governance, capitalizing on China's advantages in digital infrastructure and AI application scenarios [3] - BMW aims to retain its "pure driving pleasure" by collaborating deeply with China in supply chain, green initiatives, and digitalization, while rejecting simple external vehicle architecture purchases for rebranding [3]
宝马集团董事会成员尼古拉·马丁：依然坚持中国市场的核心地位