国泰海通：基金销售新规引导行业回归本源 继续看好低估的非银板块

Core Viewpoint - The report from Guotai Junan indicates a significant increase in market attention towards sectors with stable interest rates, low valuations, and improving fundamentals as the outlook for 2026 approaches, particularly favoring the brokerage and insurance sectors [1] Group 1: Brokerage Sector - The brokerage sector is expected to benefit from valuation and performance improvements driven by investment-side reforms in 2026 [1] - The focus on risk pricing and management is anticipated to favor leading public funds and specialized wealth management institutions [1] Group 2: Insurance Sector - The insurance sector is seen as having investment opportunities due to expected valuation increases stemming from stable interest rate forecasts [1] Group 3: Fund Sales Regulations - Recent regulations on public fund sales aim to standardize various aspects such as promotion, live sales, performance assessment, and ethical conduct, steering fund sales back to a focus on "real long-term investor returns" [1] - The new regulations are expected to help the asset management industry return to the essence of risk pricing and management [1] - The long-term prospects for fund advisory services are viewed as more promising [1]