YADEA(HK:01585) Jin Rong Jie·2025-12-15 01:37Core Insights - Yadea hosted the 2026 Global "New" New Retail and "New" Consumption Integration Summit, focusing on transforming new retail and market growth strategies in the context of the new era [1][2][15] Group 1: Strategic Initiatives - Yadea emphasizes the importance of embracing new standards and innovative models to achieve sustainable growth, with a focus on user needs and market opportunities [2][5] - The company introduced key initiatives centered around standardized "test rides" and market segmentation to convert new retail capabilities into actionable growth strategies for operators [5][9] Group 2: Product Development - Yadea has achieved a cumulative sales figure of over 20 million units for its Crown series, with the White Shark model leading in the 4000 yuan smart electric vehicle segment [7] - The launch of the new "Titan Cool" series and the first model, the Ruiying Ultra, aims to penetrate niche markets such as delivery riders, enhancing the product matrix from general to professional use [7][11] Group 3: Compliance and Innovation - Yadea is a frontrunner in implementing new national standards, having completed production line adjustments and launched a flagship store for these standards [9] - The company has developed a product system compliant with the new standards, featuring 71 models, and has introduced several new products focusing on safety, intelligence, and practicality [9][10] Group 4: Brand Positioning - Yadea is advancing its youth-oriented strategy through collaborations with popular celebrities and brands, aiming to become the preferred choice for younger consumers [10][12] - The company is committed to continuous upgrades in safety, intelligence, and practicality for its new standard products, enhancing user travel experiences [11][12] Group 5: Future Outlook - Yadea plans to collaborate with operators to build a new cooperative ecosystem, ensuring production capacity and product supply while setting clear goals for market engagement [13][15] - The summit served as a strategic declaration post the milestone of 100 million units sold, reinforcing Yadea's commitment to leading the industry with new retail as a growth engine [15]