Zhi Tong Cai Jing·2025-12-15 02:19Core Viewpoint - Li Ning has launched its first "Loong Store" in Beijing, themed "Dragon's Glory," alongside the release of the new Honor Gold Label product series, aiming to integrate sports spirit with daily life and enhance consumer experience [1][6][17]. Group 1: Loong Store Concept - The Loong Store is designed to embody product experience, emotional resonance, and cultural exchange, named after the "Dragon," a significant symbol in Chinese culture and Li Ning's brand identity [3][6]. - The store will focus on three themes: "Award Moments," "Competition Moments," and "Life Moments," providing a space for consumers to engage with sports culture and experience [6][17]. Group 2: Honor Gold Label Product Series - The Honor Gold Label series emphasizes sports spirit and aims to integrate high-quality, multifunctional apparel into everyday life, catering to urban consumers' diverse needs [7][11]. - The product line features a minimalist design inspired by the architectural beauty of the Beijing National Speed Skating Oval, utilizing high-quality materials and ergonomic cuts for comfort and performance [9][11]. - The series includes shoes that reflect the perseverance of athletes, with color themes of black, white, and gold symbolizing the journey and achievements in sports [11][15]. Group 3: Strategic Implications - The launch of the Loong Store and the Honor Gold Label series is seen as a significant milestone for Li Ning, enhancing retail channel upgrades and expanding the brand's consumer base across various sports categories [17].