Core Viewpoint - The strategic partnership between Fenbi (02469) and Huatu Shanding (300492) is expected to significantly improve the competitive landscape of the recruitment training industry, leveraging both companies' strengths in technology, channels, and corporate governance to foster healthy industry development [1][2]. Summary by Categories Strategic Cooperation Details - The partnership will explore investment cooperation, including strategic investments and joint ventures [1]. - Both companies will recommend directors to each other's entities to establish a regular communication mechanism and share advanced management experiences [1]. - They will collaborate on AI technology to develop applications for the recruitment training industry, integrating their strengths in AI development [1]. Distribution Channel Cooperation - The companies will integrate their distribution channels to enhance operational efficiency by leveraging both online and offline sales channels [2]. Industry Improvement - The collaboration aims to reduce unhealthy competition in the industry and promote user service, establishing industry benchmarks through quality service and teaching standards [2]. - Both companies will analyze industry trends and user demand changes to provide data support for strategic cooperation adjustments [2]. Market Outlook - The market demand is expanding, as evidenced by the 341.6 million people passing the qualification review for the national exam in 2025, with an increase of 383,000 applicants year-on-year [4]. - Fenbi's AI written exam product launched in April is expected to become a second growth curve based on its active user base [4]. - Traditional large and small class businesses are likely to benefit from the stabilization of industry price wars [4]. - AI products are anticipated to expand into interviews, national and central enterprise exams, and public institutions next year [4].
华西证券:维持粉笔“买入”评级 与华图战略合作有望改善行业竞争格局