从工厂到客厅，人形机器人要进家门，先过“降本”这道坎

Core Insights - The interest in humanoid robots is high, but there is a significant gap between consumer desire and actual purchases due to concerns over functionality and pricing [3][12][40] Consumer Perception - 65% of consumers find the concept of "advanced home robots" appealing, but only 15% understand the technical details [5][6] - Consumers prioritize practical tasks such as cleaning, laundry, and cooking over entertainment functions like chatting or dancing [9][11] Pricing Challenges - Consumers are willing to spend around $5,000 if a robot can save them 300 hours of household chores annually, but current offerings like Tesla's Optimus are priced around $20,000, making only 5% of consumers willing to buy [12][15] - The cost of humanoid robots has decreased by 40% in the past year due to industrial applications, but further reductions are necessary for consumer adoption [18][20] Technological and Design Considerations - Robots need to navigate complex home environments, which presents challenges in environmental perception and flexible actuation [23][25] - Current designs are either too robotic or cold, while consumer preferences lean towards more approachable and aesthetically pleasing designs [30][32] Safety and Privacy Concerns - There is a lack of standardized safety protocols for home robots, leading to consumer fears about safety and data privacy [33][35] - Implementing safety features and data encryption is essential for consumer trust [35] Market Strategy - Companies like Tesla aim for a universal humanoid robot, while others like UBTECH focus on a rental model to test functionalities in real-world settings [27] - Successful market penetration may require a phased approach, starting with high-end models and gradually moving to more affordable options [29][40] Consumer Engagement - Direct consumer experiences, such as hands-on demonstrations, are crucial for building trust and understanding of robot capabilities [36][40] - The evolution of consumer electronics, like smartphones, illustrates that technology must mature and become affordable to achieve widespread adoption [40][42]