橄榄油，遭“中国油”强攻

Core Insights - The article discusses the rising popularity of camellia oil, often referred to as "Eastern olive oil," due to its health benefits and unique usage methods, such as cooking and skincare [1][4][10]. Group 1: Market Dynamics - Camellia oil has seen rapid growth in sales, with a reported 40% year-on-year increase in sales at Hema supermarkets [11]. - Despite being a niche product, camellia oil's market share in China's edible oil market is less than 2%, but it is gaining traction among consumers [11][20]. - The overall sales growth rate for camellia oil is between 10%-20%, outpacing the average growth rate of 3-5% for the edible oil market [20]. Group 2: Product Characteristics - Camellia oil contains a high oleic acid content of 78%-86%, which is beneficial for cardiovascular health, surpassing olive oil's 75% [4]. - The oil has a high smoke point above 220 degrees Celsius, making it suitable for Chinese cooking methods like stir-frying and deep-frying, unlike olive oil, which is primarily used for cold dishes [4]. - Rich in natural nutrients such as squalene and tea polyphenols, camellia oil offers antioxidant and anti-inflammatory properties [4][21]. Group 3: Consumer Perception and Usage - Consumers are adopting innovative uses for camellia oil, including using it for skincare, with some individuals applying it directly to their faces [4][10]. - The packaging and pricing of camellia oil are positioned to attract health-conscious consumers, with a 500ml bottle priced at 39.9 yuan and a 5L bottle at 368 yuan [2][4]. - Social media has played a role in sharing cooking tips and experiences with camellia oil, enhancing its appeal among health-conscious consumers [10]. Group 4: Industry Collaboration and Development - Hema has partnered with Baohua Agriculture to create a supply chain for organic camellia oil, focusing on product quality and consumer preferences [19]. - The collaboration aims to modernize camellia oil production and expand its market presence, with Baohua's sales growing at a compound annual growth rate of over 60% since the partnership [19]. - Future product developments include skincare items using camellia oil as a base, with plans to launch body lotions and hand creams by 2025 [23]. Group 5: Environmental and Economic Impact - The cultivation of camellia trees contributes to ecological restoration, particularly in areas affected by soil erosion and desertification [14][27]. - The entire camellia plant has potential uses beyond oil production, including dietary supplements and eco-friendly materials, indicating a broad scope for future development [26][29].