“惠享菏泽 约惠暖冬”消费季启动

Core Insights - The event "惠享菏泽 约惠暖冬" aims to stimulate market activity and promote local products through awards and collaboration [2] - The e-commerce industry in Heze has rapidly developed, leveraging local特色产业 to enhance consumer engagement and digital economy integration [2][3] Group 1: Event Overview - The event took place on December 12 at the Heze Tianhua E-commerce Industrial Park, focusing on recognizing excellence and fostering partnerships [2] - The initiative is designed to ignite winter consumption in Heze by showcasing local products and enhancing brand visibility [2] Group 2: E-commerce Development - Heze's e-commerce sector has become a significant force in driving traffic and activating consumer spending, supported by local特色产业 [2] - The event featured a competition that attracted over 200 participants across three categories: "网销优品," "电商带头人," and "优秀电商包装设计" [2] Group 3: Awards and Recognition - Fifteen companies, including Shandong Jizhi Life Technology Co., were recognized as "2025 Heze E-commerce Excellent Products," while twelve individuals received accolades as "2025 Heze Excellent E-commerce Leaders" [2] - Ten organizations were awarded for "2025 Heze Excellent E-commerce Packaging Design," highlighting the importance of effective branding [2] Group 4: Local Industry Promotion - The event included presentations from local government and e-commerce platforms, discussing strategies for high-quality development in the peony and medicinal plant industries [3] - A series of promotional activities were launched to enhance consumer engagement, with live streaming sessions across various districts [3] Group 5: Digital Economy Integration - The event serves as a bridge for efficient production and sales connections, emphasizing the integration of digital economy with traditional industries [3] - It aims to inject "digital momentum" into the development of local特色产业, promoting sustainable growth [3]