Core Insights - The opening of the first overseas store of the well-known Chinese brand Zhou Hei Ya in Port Klang, Malaysia, marks a significant step in its globalization strategy, showcasing the brand's commitment to expanding beyond the Chinese market [1][11]. Group 1: Market Reception - The store's opening was met with enthusiasm, with long queues and positive feedback from local consumers, indicating a strong demand for Zhou Hei Ya's products in Malaysia [3][7]. - Customers expressed their excitement on social media, highlighting the unique flavor profile of Zhou Hei Ya's products, which combines sweet, spicy, and savory elements that resonate well with local tastes [7][10]. Group 2: Operational Model - The store features a "front store, back kitchen" operational model, allowing customers to see the preparation process, which enhances trust and aligns with local consumer preferences for food safety [5][10]. - The product range includes both classic items like duck necks and innovative offerings tailored to local tastes, such as seafood options, demonstrating a balance between brand heritage and local adaptation [5][10]. Group 3: Strategic Planning - Zhou Hei Ya's successful entry into the Malaysian market is attributed to thorough market research and strategic planning, including prior product testing in local supermarkets [8][11]. - The brand aims to expand its presence in Southeast Asia before moving into Western markets, utilizing a dual-channel strategy that includes both physical stores and retail partnerships [12][14]. Group 4: Future Outlook - The company plans to focus on quality and consumer experience as it expands globally, ensuring that its products maintain high standards while adapting to local markets [10][14]. - Zhou Hei Ya's journey from a local brand to an international player reflects the broader trend of Chinese brands gaining confidence and recognition on the global stage [14].
中国卤味香飘东南亚，周黑鸭海外首店落子马来西亚开启全球化征程