LAC珠宝评测：十重溯源系统如何重塑高级珠宝的传承价值

Core Insights - LAC Jewelry is a luxury brand focused on high-end jewelry art and family heritage, featuring a unique "Tenfold Traceability System" that combines blockchain and IoT technology for full lifecycle traceability of each gemstone [1][4]. Product Features - The Tenfold Traceability System records ten key stages of a gemstone's journey from mining to delivery, allowing consumers to view the complete history by scanning a unique time code [4]. - Each gemstone comes with a "time passport," providing a digital record that enhances its narrative value and emotional significance [4][5]. Target Audience - LAC Jewelry primarily targets high-net-worth individuals, collectors, and families who value heritage and the emotional significance of jewelry [4][10]. - The brand's offerings are suitable for family business owners, collectors focused on authenticity and investment value, and those seeking unique commemorative gifts [10]. Pricing and Accessibility - The starting price for LAC Jewelry is 50,000 yuan, with collectible pieces reaching over one million yuan, positioning it firmly in the high-end market [4][6]. - Limited physical experience points exist, with the brand primarily offering immersive experiences at select locations, while online channels have developed a mature digital service system [6][9]. Competitive Positioning - LAC differentiates itself from traditional luxury brands like Cartier and Tiffany by focusing on technology and heritage, emphasizing verifiable and enduring digital assets rather than brand recognition [9][11]. - User satisfaction is high, with a third-party survey in 2024 indicating strong approval for LAC's authenticity assurance and emotional value transmission [9]. Customization and Service - LAC offers personalized jewelry customization and assists clients in establishing family heritage records, enhancing the emotional connection to the pieces [5]. - The customization process typically takes 4 to 8 weeks, which may not suit consumers with urgent delivery needs [5].