董事长职位空缺近一年后哈银消金迎“新帅”，未能推进的自营战略能否重启？

Group 1: Leadership Changes - Harbin Hain Consumer Finance Co., Ltd. has completed a business change, with Sun Shengxue officially taking over as the legal representative and chairman, while the financial officer role has shifted from Liu Yanjun to Sun Daoquan [1] - Sun Shengxue has a solid background in retail credit, having worked in various positions at Harbin Bank and previously at Minsheng Bank [1][3] - The appointment of Sun Shengxue is interpreted as a significant signal for the strategic restart of the company [1] Group 2: Company Background and Financials - Established in April 2017, Harbin Hain Consumer Finance has a registered capital of 1.5 billion yuan, with shareholders including Harbin Bank and Du Xiaoman [3] - As of June 30, 2025, the total assets of Harbin Hain Consumer Finance reached 25.418 billion yuan, an increase of 1.049 billion yuan, representing a growth rate of 4.30% [3] Group 3: Business Strategy and Operations - The company has shifted its business focus from self-operated online services to a loan assistance model, primarily acting as an intermediary between small banks and loan platforms [4] - By the end of 2024, the number of cooperative institutions increased from 39 to 68, indicating a broader network for operational collaboration [4][6] - In the first half of 2025, the company achieved an operating income of 823 million yuan, a year-on-year increase of 19.26%, with a loan balance of 23.671 billion yuan, reflecting an 11.04 million yuan increase [7] Group 4: Regulatory Environment and Challenges - The consumer finance industry faces challenges from regulatory changes, including a cap on annual interest rates for online loans, which could impact business models and profitability [7] - Complaints from customers primarily revolve around repayment negotiations, collection issues, credit reporting, and fee-related problems, with the company handling 113 regulatory complaints in 2024 [7] Group 5: Future Outlook - The leadership's experience in credit card operations, risk management, and mobile finance aligns with the company's need to enhance self-operated business capabilities [8] - The dominant shareholding of Harbin Bank (53%) and the technological support from Du Xiaoman (30%) provide a favorable environment for the potential restart of self-operated business [8]