李国庆宣布“60岁再创业”，成立新电商公司，称要做线上高端会员店

Core Viewpoint - Li Guoqing, the founder of Dangdang, announced his new venture "Li Xiang Life," an online high-end membership store, at the age of 60, aiming to return to the e-commerce frontline with a focus on quality living [2]. Company Overview - "Li Xiang Life" was established on September 28, 2025, with a registered capital of 1 million RMB, and is primarily engaged in the sale of goods, including clothing and daily necessities [2][3]. - The company is structured as a limited liability company, with Li Guoqing holding 99% of the shares and Li Xuemei holding 1% [2][3]. Business Model - The new e-commerce platform will target a quality lifestyle segment, with a product markup rate capped at 1.25 times the cost, and will initially serve only 5,000 premium members in its first year [2]. Personal Background - Li Guoqing, born in October 1964, is a notable figure in the e-commerce industry, having previously founded Dangdang and currently serving as the chairman of Xiangdangdang and editor-in-chief of Zao Wan Du Shu [7].