2000万消费券+七大活动矩阵，广东春节假期再出文旅大招

Group 1 - The core event "2026 Please Come to Guangdong for the New Year" was officially launched by the Guangdong Provincial Department of Culture and Tourism, focusing on the Spring Festival tourism market with themes of folk customs, culture, and New Year goods [2] - The event will take place from January to March 2026 and includes seven major activities such as the "Flavor of the Year Sharing Plan," cultural consumption promotion activities, and various artistic performances [2] Group 2 - The provincial government will issue a total of 20 million yuan in cultural and tourism consumption vouchers to cover key spending areas such as travel routes, scenic spots, and hotel accommodations [3] - High-quality and cost-effective packages will be promoted, encouraging local tourism enterprises to offer attractive deals around the Spring Festival [3] - A collaborative discount matrix involving government vouchers, platform subsidies, and merchant promotions will be established to reduce travel costs for consumers [3] Group 3 - The main venue for the 2026 event will be in Foshan, featuring a launch ceremony on January 23, 2026, with activities centered around "New Year Parade," "Intangible Cultural Heritage Life," and "Lingnan New Year Flavor" [4] - Foshan will introduce a "Foshan Cultural and Tourism Card" before the 2026 Spring Festival, providing a one-stop service for attractions, payments, and information [4] - Multiple platforms including China UnionPay and various travel agencies will offer coupons and subsidies to enhance the overall travel experience [4] Group 4 - Since the launch of the "Enjoy Warm Winter, Travel in Guangdong" consumption season, there has been a notable increase in the consumption market, with online travel spending and traveler numbers rising by 10.0% and 9.9% respectively [5] - The inbound tourism market has shown significant growth, with total visitor numbers increasing by 28.61% and tourism spending rising by 41% [5] - Cities like Guangzhou, Shenzhen, and Huizhou have performed well in various rankings, showcasing Guangdong's appeal as a world-class tourist destination [5] Group 5 - The Guangdong Provincial Department of Culture and Tourism aims to convert the large flow of people into tangible consumption growth through enhanced activities, optimized experiences, and strengthened promotion [6]