档期仍是票房产出“主引擎” 多片蓄势春节档背后的新变化

Core Insights - The 2025 box office has reached 50.283 billion yuan, with top films including "Ne Zha," "Detective Chinatown 1900," and "Zootopia 2" [1][3] - The 2025 New Year box office has surpassed the previous year's total, indicating strong market performance [4][7] - The upcoming 2026 Spring Festival film lineup shows a shift towards more realistic themes, reflecting audience preferences for thought-provoking content [5][6] Box Office Performance - As of December 15, 2025, the total number of tickets sold is 1.201 billion, with 138 million screenings and an average ticket price of 41.8 yuan [1] - The New Year box office from November 28 to December 31, 2025, has reached 3.965 billion yuan, with top films spanning various genres [4] Film Industry Trends - The 2025 film market is characterized by a "one strong, many strong" pattern, with popular periods driving box office revenue [3] - The 2026 Spring Festival films include a mix of series and new titles, with a focus on realistic and historical themes [5][6] - Smaller production companies are entering the Spring Festival market, promoting diversity and breaking the dominance of major studios [6] Audience Preferences - There is a growing demand for films that reflect social realities and personal stories, indicating a shift in audience expectations [4][5] - The increase in historical films suggests a desire for cultural heritage and identity among viewers [5][6] Market Outlook - The 2026 Spring Festival is expected to see increased competition and higher quality standards in film production [7] - The positive performance of the 2025 film market sets a strong foundation for future growth, with significant consumer interest in cinema [7]