iRobot 终于「死」了，击垮它的是中国家电军团

Core Insights - iRobot has officially filed for bankruptcy, marking the end of its dominance in the robotic vacuum market, which it once led with a market share exceeding 80% and a peak valuation of $4 billion [1][4][7] - The control of iRobot has shifted to its Chinese manufacturer, Shenzhen Shanjun Robotics, which is now both the largest creditor and the new owner of the company [1][4][6] Financial Situation - As of the end of Q3 this year, iRobot had a cash balance of only $24.8 million against total liabilities of $508 million, indicating severe insolvency [4] - Over 70% of iRobot's debt is owed to Shenzhen Shanjun Robotics, including a $190.7 million loan and $161.5 million in overdue payments [4] Market Dynamics - The global smart robotic vacuum market is experiencing significant growth, with a year-on-year increase of nearly 19% in shipments, totaling approximately 17.42 million units in the first three quarters of 2025 [7] - iRobot's market share has plummeted to 7.9%, with four out of the top five market positions now held by Chinese brands, including Roborock and Ecovacs [9] Competitive Landscape - Chinese manufacturers have innovated by introducing features such as automatic dust collection and self-cleaning capabilities, which have set new standards in the market [9][10] - iRobot's reliance on outdated technology and slower product iteration cycles has hindered its competitiveness, as it has only recently adopted advanced navigation technologies [10] Brand and Product Strategy - iRobot's brand value has diminished in the face of aggressive pricing and innovation from Chinese competitors, leading to a significant loss of market presence in China [12] - The company's decision to relocate parts of its supply chain from China to Malaysia has further distanced its products from Chinese consumers, resulting in a mere 0.12% market share in the Chinese online market by 2023 [12] Conclusion - The story of iRobot reflects broader trends in the manufacturing sector, highlighting the necessity for speed and adaptability in a rapidly evolving market [13] - Despite the bankruptcy, Shenzhen Shanjun Robotics plans to continue operating iRobot, although it will no longer resemble the original company [12]