李国庆宣布重回电商一线，推出“李享生活”品牌，只做两件事

Core Insights - Li Guoqing announced the establishment of a new company, "Li Xiang Life," at the age of 60, focusing on high-end online membership retail [1] - The brand aims to create a quality lifestyle circle, emphasizing professional insight and competitive pricing [1] Group 1: Company Overview - "Li Xiang Life" will offer products including alcoholic beverages, ceramics, and handicrafts [1] - The company plans to serve only 5,000 premium members in its first year, with a pricing strategy that limits markup to 1.25 times the cost [1] Group 2: Business Strategy - The brand will focus on authenticity, ensuring products are from "true vintage and true production areas" [1] - Li Guoqing aims to leverage 30 years of experience in e-commerce to differentiate "Li Xiang Life" from typical online retailers [1]