100亿中山纸巾之王，高管团队变阵

Core Viewpoint - The leadership change at Zhongshan Jierou, a major player in the paper industry, is aimed at strategic development as the company seeks to recover from recent performance fluctuations [2][4]. Group 1: Leadership Changes - Liu Peng has resigned as president but will continue to serve as chairman and on the nomination committee [2]. - Gao Bo, born in 1977 and with an auditing background, has been appointed as the new president, previously serving as the head of the auditing department and financial director at Zhongshan Jierou [3]. - Liu Peng's annual salary for 2024 is reported to be 5.14 million yuan, despite a decrease of nearly 1 million yuan from the previous year [7]. Group 2: Company Performance - Zhongshan Jierou's revenue for 2023 reached 9.8 billion yuan, but is projected to decline to 8.15 billion yuan in 2024; net profit dropped from 906 million yuan in 2020 to less than 100 million yuan by 2024 [6]. - In the first nine months of the current year, the company reported revenue of 6.478 billion yuan and a net profit of 230 million yuan, marking a year-on-year increase of 329.59% with a gross margin of 33.98% [9]. - The company is experiencing a recovery in performance as cost pressures ease, with a focus on high-margin products under the "Jierou" brand [8]. Group 3: Market Position and Strategy - Founded in 1999, Zhongshan Jierou is recognized as one of the "four giants" in China's consumer paper industry, alongside Hengan, Vinda, and Jin Hongye [4]. - The company is diversifying its product lines, including personal care and household cleaning products, to create multiple growth avenues [9][11]. - The brand "Jierou" is positioned as a high-end product line, emphasizing softness and natural materials in its offerings [9].