Core Insights - The 2025 Fuzhou Marathon was successfully held, with 361 Degrees (01361.HK) serving as the top strategic partner for the second consecutive year, emphasizing its commitment to driving growth in high-value product lines through technological advancements [1][5] - The competitive edge of sports brands lies in product research and development, as demonstrated by the launch of the core racing shoe, Flyrun 4.5, which features significant upgrades in midsole materials, propulsion structure, and lightweight engineering compared to its predecessor [1][5] - The marathon serves as a "testing ground" for brand professionalism, with brand ambassador Li Zicheng winning the men's full marathon championship, which enhances consumer confidence in the products and accelerates the formation of a professional reputation [3][5] Industry Analysis - The Chinese road running market is a high-growth segment within the sports goods industry, and 361 Degrees is accelerating the construction of a complete professional running ecosystem through continuous collaboration with the Fuzhou Marathon and its own IP event, "No. 3 Track" [5] - By providing a full range of products and services from training to competition, 361 Degrees is achieving sustainable user relationship management, which is a key strategic initiative for driving future revenue growth and consolidating market share in the road running segment [5] - The ongoing partnership with the Fuzhou Marathon and the continuous upgrades of the Flyrun 4.5 clearly demonstrate 361 Degrees' commitment to technological innovation and market positioning in the high-growth road running sector [5]
361度专业科技矩阵卡位高增长赛道，研发赋能品牌价值提升