华润啤酒东北大撤退后工厂无人接：36家工厂关停、数亿安置费

Core Insights - The article highlights the challenges faced by China Resources Beer in disposing of its assets in Northeast China, particularly the significant price drops and lack of buyers for its factories [1][5][6] Group 1: Asset Disposal Challenges - The land use rights and buildings of the Qiqihar factory were listed for transfer at a price reduced from 6.35 million yuan to 5.08 million yuan, a drop of over 1.2 million yuan, yet remained unsold [1] - The Changchun factory, which had been closed for six years, faced similar difficulties, with its transfer price dropping by over 40% in four attempts, but still found no buyers [1] - The closure of 36 breweries across the country, particularly in Northeast China, has resulted in significant challenges in asset disposal, with many low-efficiency capacities unable to sell even at reduced prices [1][5] Group 2: Historical Context and Market Dynamics - Northeast China was once a key market for China Resources Beer, with the company establishing a strong presence through aggressive acquisitions starting in 1993 [3] - By 2011, the company held a 68% market share in Liaoning, but began to face losses as the market entered a phase of excess capacity and declining demand [3][5] - The company initiated capacity optimization in 2017, focusing on eliminating low-efficiency production in Northeast China [3][5] Group 3: Financial Implications and Employee Issues - From 2016 to 2024, the number of factories decreased from 98 to 62, with 36 closures primarily in smaller cities, leading to substantial employee compensation costs totaling 1.823 billion yuan from 2017 to 2020 [5] - Labor disputes have arisen following factory closures, with over 180 disputes linked to the Changchun factory alone, highlighting ongoing challenges in employee relations [5] - The company has faced significant asset impairment losses, with a reported 1.301 billion yuan in fixed asset and inventory impairments in 2018 [5] Group 4: Strategic Shift and Future Outlook - In December 2025, the company announced the relocation of its headquarters from Beijing to Shenzhen, signaling a strategic shift away from reliance on the Northeast market [6] - Analysts suggest that the company's difficulties stem from the failure to effectively manage the historical burdens of its acquisitions, raising questions about balancing shareholder interests with social responsibilities [6] - The ongoing restructuring in the Northeast beer market may continue to have lasting effects on the company and the region [6]