国家市场监督管理总局发布《汽车行业价格行为合规指南（征求意见稿）》

Core Viewpoint - The National Market Supervision Administration has drafted the "Guidelines for Compliance with Pricing Behavior in the Automotive Industry" to regulate pricing practices, ensure fair competition, and protect consumer rights in the rapidly growing automotive market [1] Group 1: Pricing Behavior Guidelines - The guidelines aim to provide clear and actionable compliance instructions for automotive producers, sellers, and service providers, based on various laws including the Price Law and the Anti-Monopoly Law [1] - Key areas covered include pricing formulation, price marking, promotional pricing, pricing agreements, and price management, with a focus on establishing compliance requirements and risk awareness [1] Group 2: Pricing Formulation and Marking - In pricing formulation, operators must determine prices based on production costs and market demand, adhering to principles of fairness, legality, and good faith, while avoiding fraudulent pricing practices [2] - The guidelines specify that automotive operators must prominently display prices, service items, and any additional conditions at their business locations, prohibiting hidden charges or undisclosed fees [2] Group 3: Anti-Monopoly Measures - The guidelines warn against price coordination among operators, prohibiting agreements that fix or change prices, limit production or sales, or divide markets, particularly among manufacturers and dealer associations [2] - Operators with market dominance are cautioned against abusing their position to impose unfair high prices, engage in predatory pricing, or bundle sales [2] Group 4: Internal Compliance and Industry Self-Regulation - The guidelines encourage automotive operators to establish internal pricing management systems, appoint compliance management roles, conduct regular training and self-assessments, and improve complaint handling mechanisms to mitigate pricing violations [3] - Industry organizations are urged to enhance self-discipline and promote compliance among members to maintain a healthy market environment [3] Group 5: Public Feedback - The draft guidelines and explanatory notes have been published on the National Market Supervision Administration's website, inviting public feedback within a specified timeframe [3]