McDonald's(US:MCD) Jin Rong Jie·2025-12-15 09:54Price Increase - McDonald's has raised prices on several key products, including the Big Mac, Double Fillet-O-Fish, McChicken, fries, and McFlurry, with increases ranging from 0.5 to 1 yuan [1][3] - Specific price changes include a 1 yuan increase for the Big Mac, Double Fillet-O-Fish, and McChicken, while items like McNuggets and fries saw a 0.5 to 1 yuan increase [1] Consumer Response - The "Value Meal" 1+1 combo remains priced at 13.9 yuan, but some combinations within this offer have seen a 1 yuan increase [3] - Despite the price hikes, the "Value Meal" concept has gained popularity, indicating a strong consumer interest [6] Historical Context - This is not the first price increase in 2023; earlier in February, McDonald's raised prices on breakfast items and Happy Meals by 0.5 yuan [7] - Previous price adjustments for the "Value Meal" occurred in December 2021 and 2022, reflecting a trend of gradual price increases over the years [6] Ownership and Market Position - CITIC Capital holds a 52% stake in McDonald's China, having increased its share over the years due to confidence in the market potential [8][9] - McDonald's is ranked as the world's leading restaurant company, valued at 1.54 trillion yuan, significantly higher than its competitors [8]