52TOYS丰富自有IP矩阵 LITTLE BUNS首秀

Core Viewpoint - The QDF X ADTS Beijing International Art Design Toy Exhibition showcased 52TOYS' new and existing popular IPs, highlighting the introduction of the new LITTLE BUNS series, which is expected to enhance brand recognition and longevity in the market [1][2] Group 1: Product Launch and IP Development - 52TOYS presented the LITTLE BUNS series, created by artist San Shan, featuring characters that convey love and companionship, with significant characters including the "Bing Bing Rabbit" and "Mian Mian Bear" [1] - The LITTLE BUNS series is anticipated to gain higher recognition and long-term viability due to 52TOYS' comprehensive industry chain layout and global sales channels [1] - The company also showcased four major existing IPs: NOOK, CiCiLu, PoukaPouka, and NINNIC, with NOOK introducing two new products and PoukaPouka being favored for its warm and healing style [1] Group 2: Future IP Strategy - Starting in 2024, 52TOYS plans to increase its own IP reserves, with new IPs CiCiLu, PoukaPouka, and NINNIC set to launch in 2025 [2] - The introduction of LITTLE BUNS further enriches 52TOYS' proprietary IP matrix, indicating a strategic focus on expanding its brand portfolio [2]