Core Insights - Zhengzhou is rapidly emerging as a hub for micro-short dramas, with a projected market size exceeding 2.3 billion yuan in 2024 and a goal of reaching 10 billion yuan by 2027 [4][7][19] - The city has become a significant player in the micro-short drama industry, producing nearly 40% of China's output, surpassing even established centers like Hengdian [4][16] - Zhengzhou's strategic location, cost advantages, and supportive policies are driving the growth of its micro-short drama sector [15][20][25] Industry Overview - Zhengzhou's micro-short drama industry employs around 40,000 people and hosts over 800 companies, with a daily production rate exceeding 100 new projects [2][4] - The average daily salary for supporting actors ranges from 800 to 1,500 yuan, while lead actors can earn between 2,000 and 10,000 yuan [5][6] - The city has established 15 filming bases, which operate 24/7, accommodating multiple film crews simultaneously [12][15] Market Dynamics - The micro-short drama market in China is expected to reach 51.5 billion yuan in 2024, reflecting a year-on-year growth of 35.1% [8] - Zhengzhou's production costs are estimated to be 30% to 40% lower than those in major cities like Beijing and Shanghai, with a production cycle of 7 to 15 days for a 100-episode series [15][16] - The city has a unique "ten-minute ecosystem" that streamlines the production process, allowing for quick access to resources and locations [12][15] Policy Support - Zhengzhou's government has implemented several policies to support the micro-short drama industry, including talent recruitment and financial incentives for original script development [19][21] - The city aims to transition from being a production hub to a creative center, focusing on original content and high-quality productions [21][24] - Initiatives like the "Cultural Pulse of a Thousand Years" script collection event have attracted numerous talented writers, enhancing the quality of local productions [21][25] Future Outlook - Zhengzhou is positioning itself to not only dominate the domestic market but also to expand internationally, promoting its micro-short dramas at global film festivals [26][27] - The integration of micro-short dramas with tourism and cultural promotion is expected to enhance the city's visibility and attract more visitors [25][26] - The local government is committed to fostering a sustainable and high-quality micro-short drama ecosystem, aiming for a balance between quantity and quality in production [24][25]
郑州,太能演了
3 6 Ke·2025-12-15 10:22