3 6 Ke·2025-12-15 11:18Core Insights - Douyin has switched its return logistics to multiple courier companies, including JD Logistics, Zhongtong, YTO, and others, starting from December 16, indicating a significant shift in its return business strategy [1] - The average daily return volume for Douyin e-commerce reaches millions of orders, presenting a lucrative market opportunity for courier companies [1][4] - The competition among courier companies for return services is intensifying, as they recognize the higher profitability of return shipments compared to regular deliveries [2] Group 1: Market Dynamics - The average daily return business volume in China exceeds 20 million packages, highlighting the potential for courier companies to expand their market share amid slowing growth in traditional e-commerce channels [4] - Courier companies are increasingly focusing on return services due to their higher profit margins, with return shipments generating around 4 to 5 yuan per package, compared to minimal profits or losses on regular e-commerce deliveries [2] Group 2: Operational Challenges - Douyin e-commerce is tightening its assessment of collection rates, meaning courier companies that fail to meet standards risk losing their contracts or being switched out [5] - Courier companies are hiring dedicated personnel to improve collection rates and meet the high frequency of pickup demands, indicating a significant operational shift [5] - The complexity of return logistics, including quality checks, packaging, and scheduling, poses challenges for courier companies, particularly in maintaining efficiency and managing high complaint rates [6][8] Group 3: Financial Incentives - Courier companies are offering incentives to their networks, with a reported profit share of 2.72 yuan per package, which includes a base profit and a timely pickup bonus [6] - However, achieving these financial incentives is challenging due to strict performance assessments and the need for efficient operations [6] Group 4: Industry Sentiment - There is a growing sentiment among couriers that the return process is less attractive due to low pay and high complaint rates, leading to concerns about profitability and job satisfaction [8] - The current e-commerce environment, characterized by price wars and refund policies, is causing stress across the supply chain, affecting courier companies significantly [8]