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Core Viewpoint - The recent Central Economic Work Conference emphasizes the need for financial institutions to enhance support for expanding domestic demand, with a focus on boosting consumption through coordinated efforts between business and finance [1]. Financial Support for Key Consumption Areas - Financial support will be increased for key areas of consumption, including upgrading product consumption, expanding service consumption, and fostering new types of consumption [2][3][4]. - Financial institutions are encouraged to collaborate with platforms and key merchants to improve payment services and better meet consumer needs for upgrading products [5]. - Personal consumption loans will be developed with differentiated policies on amounts, terms, and interest rates based on customer creditworthiness [5]. Collaboration Between Business and Finance - Local business departments and financial management departments are urged to strengthen communication and collaboration to address challenges in implementing financial support for consumption [9]. - Financial institutions are encouraged to develop specific action plans and implement policies to support consumption [9]. - The integration of financial support with local consumption promotion activities is encouraged to stimulate consumer potential [9]. Innovation in Financial Products and Services - Financial products and services will be innovated to better fit the characteristics of service consumption, including sectors like hospitality, entertainment, and education [12]. - New financial services will be developed to support emerging consumption trends such as green consumption, digital consumption, and AI-driven consumption [13]. - Financial institutions are encouraged to create tailored financial products for rural areas and support local consumption initiatives [10][14]. Promotion of Consumption Activities - Financial institutions are encouraged to actively participate in local consumption promotion activities and develop specialized products to reach more consumers [15]. - The use of digital currency and smart contracts is promoted to enhance the efficiency of consumption subsidy policies [15]. - Collaboration between financial institutions and merchants is encouraged to develop financial products that cater to the unique needs of the consumption industry [15]. Enhancing Rural and County-Level Consumption - Financial services will be tailored to support rural consumption and promote the sale of agricultural products [10]. - Financial institutions are encouraged to provide financing for logistics and distribution centers in rural areas to enhance local commerce [10]. - Support for county-level consumption initiatives will be provided through credit support for local promotional activities [10].