奥佳华：持续提升自主品牌核心竞争力，叠加以旧换新政策实现业绩同比提升

Core Viewpoint - The company has achieved a remarkable over 4-fold increase in net profit for its domestic self-owned brand in the first half of 2025, raising questions about the driving factors behind this growth, whether they are short-term policy stimuli or long-term brand strength improvements [1] Group 1 - The company is focused on enhancing the core competitiveness of its self-owned brand, "OGAWA," through continuous development in product, brand marketing, channels, and services [1] - The implementation of the national "trade-in" policy has contributed to the improved operating performance of "OGAWA" in the first half of this year [1] - The company has not provided specific quantitative targets for the profitability and market share of its self-owned brand business for the next 2-3 years [1]