躺平后，老干妈赚了快54亿

Core Viewpoint - The article discusses the contrasting performance of two consumer brands from Guizhou, Moutai and Lao Gan Ma, highlighting Lao Gan Ma's revenue recovery amidst a consumer downgrade environment, while Moutai experiences price declines. Group 1: Lao Gan Ma's Revenue Performance - Lao Gan Ma's sales in 2024 reached 5.391 billion yuan, nearing its historical peak of 5.403 billion yuan in 2020 [2] - After a significant revenue drop of 20% in 2021 to 4.201 billion yuan, attributed to the pandemic's impact on offline consumption, Lao Gan Ma's revenue has been on the rise since 2022 [3][4][7] - The company has maintained a steady revenue recovery from 5.26 billion yuan in 2022 to 5.391 billion yuan in 2024, alleviating market concerns [7] Group 2: Marketing Strategy and Consumer Engagement - Lao Gan Ma has adopted a "laid-back" marketing strategy, with minimal engagement on social media and no regular live streaming, relying instead on natural consumer repurchase [2][9] - Despite the lack of marketing activity, Lao Gan Ma's revenue growth continues, indicating a strong brand loyalty among consumers [8][11] - The company has shifted focus to overseas markets, expanding from 90 countries in 2019 to 160 countries by 2024, with a 30% growth in overseas market sales in 2023 [11][12] Group 3: Product Development and Market Position - Lao Gan Ma has not ceased product development, with ongoing efforts to innovate and expand its product line, including over 20 new products by 2020 [6][15] - The brand remains a leading Chinese condiment in international markets, benefiting from social media popularity and diverse usage among foreign consumers [12][13] - Despite the emergence of new brands in the domestic market, Lao Gan Ma's established presence and product familiarity continue to drive its sales [16][17]