今年第2次涨价！麦当劳中国回应

Core Viewpoint - McDonald's China has announced another price increase for certain menu items, effective December 15, 2025, following previous price adjustments earlier in the year. The company emphasizes its commitment to providing high-quality meals and value options for consumers [1]. Price Adjustments - The price increase will range from 0.5 to 1 yuan for various breakfast items, burgers, and snacks, with slight variations across different cities. For example, in Guangzhou, the price of the ham and egg muffin combo (member price) increased from 6.9 yuan to 7.8 yuan, and the double cheeseburger meal rose from 32.5 yuan to 33.5 yuan [3]. - This marks the fourth price increase for McDonald's China since January 2023, with previous adjustments attributed to ongoing cost pressures from the pandemic [4]. Historical Context - In January 2023, McDonald's raised the price of its popular "Anytime Meal 1+1" from 12.9 yuan to 13.9 yuan, with other breakfast and burger meals seeing increases of 0.6 to 1 yuan. The company cited rising costs as the reason for these adjustments [4]. - On December 27, 2023, further price increases were implemented, with a range of 0.5 to 2 yuan, averaging a 3% increase, again linked to changes in operational costs [4]. Market Performance - McDonald's has not disclosed detailed operational results for the Chinese market in its financial reports. However, the latest report indicates a 4.7% increase in same-store sales across international markets, including China, Japan, and Brazil [5]. - As of August 1, 2023, McDonald's China operates over 7,100 stores [5].