30万级的玛莎拉蒂两天被抢光，经销商称“6点下班，被客户堵到9点”

Core Viewpoint - Maserati is experiencing significant price reductions on its Grecale model to clear inventory, leading to a drastic drop in brand value and sales volume, particularly in the Chinese market [1][2][3]. Group 1: Price Reductions and Sales Performance - Maserati's Grecale model has seen its price slashed from an official price of 650,800 yuan to 388,800 yuan, a reduction of over 260,000 yuan, representing a discount of approximately 60% [1]. - The electric version of the Grecale has an even larger discount, dropping from 898,800 yuan to 358,800 yuan, a decrease of 540,000 yuan, equivalent to a 40% discount [1]. - Maserati's global sales plummeted from 26,689 units in 2023 to 14,725 units in 2024, a decline of over 40% [4]. Group 2: Inventory and Market Strategy - The price cuts are part of a strategy to quickly clear inventory that was delayed by 18 months due to the pandemic, coinciding with the launch of new models [2]. - The low-priced Grecale models sold out quickly, with reports of complete sellouts in major markets like Beijing [1][2]. Group 3: Management Changes and Market Dynamics - Maserati's management in China has seen frequent changes, with three different general managers in a short span, indicating instability in leadership [5][6]. - The decline in Maserati's performance is attributed to a broader downturn in the luxury car market, with increasing competition from Chinese brands that are gaining market share [6].