KWEICHOW MOUTAI(SH:600519) Guo Ji Jin Rong Bao·2025-12-15 12:26Core Viewpoint - Guizhou Moutai has implemented a series of price control strategies in response to the wholesale price of its flagship product, Flying Moutai, dropping below 1499 yuan, marking a significant shift in its pricing policy [1][3]. Price Control Strategies - From December 13 to 14, Guizhou Moutai announced it would stop supplying all Moutai products to distributors by the end of the year, except for those with completed prepayments [1]. - The company plans to significantly reduce the quotas for non-standard products like 15-year and 1-liter Flying Moutai in the coming year, shifting to a market-driven supply model based on demand [1]. - East Wu Securities reported that Moutai's growth focus for next year will be on three core products: Moutai 1935, Flying Moutai, and Premium Moutai, targeting price bands of 600 yuan, 1500 yuan, and 2000 yuan respectively [1]. Market Reaction - Following the announcement of price control measures, the wholesale price of Flying Moutai rebounded from a low of 1485 yuan to 1570 yuan, indicating a short-term recovery in pricing [3]. - However, the overall market sentiment remains cautious, with concerns that the lack of significant improvement in white liquor consumption and ongoing industry adjustments may hinder Moutai's return to previous high premium pricing [4]. Financial Performance - In the first three quarters of the year, Guizhou Moutai reported revenue of 130.9 billion yuan, a year-on-year increase of 6.32%, and a net profit of 64.63 billion yuan, also up 6.25%, marking the lowest growth rates in nearly 11 years [5]. - To boost market confidence, the company announced a substantial interim dividend of over 30 billion yuan, with a distribution of 23.957 yuan per share (tax included) scheduled for December 18 [5].