财报不佳、北美失速，lululemon官宣换掉CEO

Core Viewpoint - Lululemon's CEO Calvin McDonald will step down on January 31, 2026, after over seven years in the role, amid declining profits and market pressures, particularly in North America, while the company seeks a new leader to navigate its next phase of growth [2][8]. Financial Performance - In Q3 of FY2025, Lululemon reported a 7% increase in net revenue to $2.57 billion, but net profit fell by 12.8% to $307 million, and operating profit decreased by 11% to $435.9 million [2][12]. - The gross margin declined by 290 basis points to 55.6%, and the operating margin decreased by 350 basis points to 17% [2][12]. - The North American market, which accounts for nearly two-thirds of total revenue, saw a 2% decline in net revenue and a 5% drop in same-store sales [9][12]. Market Dynamics - The North American market is facing challenges from emerging brands like AloYoga and Vuori, which offer better price-performance ratios and target specific yoga niches, alongside increased competition from global players [9][12]. - Internal factors such as rising tariffs and the cancellation of the U.S. small exemption policy are expected to reduce operating income by $210 million in FY2025 [9][12]. Strategic Initiatives - Under McDonald's leadership, Lululemon aimed to double men's apparel sales by 2023 and expanded its global footprint to over 30 countries, with China becoming the second-largest market [4][6]. - Despite achieving some targets, the overall impact on revenue structure has been limited, with men's apparel revenue share increasing only from 23.5% to 25.2% from 2019 to 2024 [6][12]. Leadership Transition - McDonald will remain as a senior advisor until March 2026 to ensure a smooth transition as the board searches for a new CEO capable of leading the company through growth and transformation [8][12]. - The board is focused on finding a leader with a proven track record in managing growth and transformation during challenging times [8][12]. International Market Performance - In contrast to North America, the international market, particularly China, has shown significant growth, with net revenue increasing by 33% year-over-year and same-store sales rising by 18% [12][13]. - China's net revenue surged by 46% to $465.4 million, increasing its share of global revenue from 13% to 18% [12][13]. - The company plans to open approximately 46 new stores globally this year, primarily in China [12].