Bei Jing Shang Bao·2025-12-15 13:43Core Viewpoint - Malaysia is becoming a key production hub for Chinese automotive companies, with Xpeng Motors launching its local production project in collaboration with EPMB Group, marking its third overseas localization project after Indonesia and Austria [1][5]. Group 1: Xpeng Motors' Localization Strategy - Xpeng Motors has established three overseas localization projects within six months, with the latest in Malaysia set to achieve mass production by 2026, aiming to serve the ASEAN right-hand drive market [5]. - The company aims to grow alongside local markets and consumers by providing high-quality smart products tailored to local preferences [5]. Group 2: Competitive Landscape in Malaysia - Other Chinese automotive companies, including BYD, Great Wall, and Chery, are also entering the Malaysian market, with various strategies from vehicle exports to local production [6]. - BYD is constructing an assembly plant in Malaysia, with plans to start production next year, while Leap Motor is collaborating with Stellantis for local assembly [6]. Group 3: Market Growth and Government Support - The Malaysian automotive market is experiencing rapid growth, with total vehicle sales in the ASEAN region reaching approximately 707,100 units in Q2, and Malaysia surpassing Indonesia in sales for the first time [8]. - The Malaysian government has set ambitious targets for electric vehicle sales, aiming for 15% of new car sales to be electric by 2030 and 38% by 2040, alongside plans to increase charging stations significantly [9]. Group 4: Incentives and Industry Infrastructure - The Malaysian government offers various incentives for electric vehicles, including tax exemptions and import duty waivers for locally assembled components [9]. - Malaysia has a robust automotive parts manufacturing industry, with over 600 manufacturers, which supports local production capabilities [10]. Group 5: Export Trends and Global Market Position - Chinese automotive exports have surged, with a total of 6.343 million vehicles exported in the first 11 months of the year, marking an 18.7% increase year-on-year [11]. - New energy vehicles are becoming a significant part of China's automotive exports, with 2.315 million units exported in the same period, reflecting a doubling year-on-year [11][12].