小红书从严治理直播打赏乱象，一个月处置违规直播间超5600个

Core Viewpoint - The article highlights the efforts of Xiaohongshu to combat inappropriate live streaming practices, including the manipulation of user behavior through misleading narratives and low-quality content, by launching a two-month special cleanup initiative [1] Group 1: Regulatory Actions - Xiaohongshu has disposed of over 5,600 illegal live streaming rooms and 975 violating users since the start of the cleanup [1] - The focus of the initiative includes four main issues: vulgar group broadcasts inducing tips, false personas deceiving users, inducing minors to tip, and stimulating irrational tipping behavior [1] - The platform is enhancing real-time monitoring, standardizing tipping processes, and improving rules for handling violations to reduce the space for illegal activities [1] Group 2: Community Engagement - Xiaohongshu is promoting a positive interaction culture through the "Live Streaming Potato Light Plan," which encourages quality streamers to advocate for rational consumption and resist bad tipping behaviors [1] - The initiative aims to foster a healthy and positive interactive culture from the ground up by engaging the community [1] Group 3: Industry Context - The article mentions that since the launch of the Central Cyberspace Administration's special action to rectify online live streaming tipping chaos, various platforms have been held accountable for addressing issues like vulgar inducement and irrational tipping [1] - The overall industry ecosystem is being positively influenced by these governance efforts [1]