商书会举办“GEO-AI搜索时代”主题沙龙：探索品牌信任构建新路径

Core Insights - The event focused on the theme "GEO-AI Search Era Brand 'Trust Recommendation Officer'" and highlighted the shift in user behavior towards AI search tools as primary information sources [1][5] - The concept of "GEO" (Generative Engine Optimization) was introduced as a strategic framework for businesses to ensure their content is prioritized by AI models, aiming to transform brand visibility and trust [5][8] Group 1: Event Overview - The salon was successfully held in Suzhou, attracting 15 members for in-depth discussions [1] - The founder of the event, Li Zhaobo, emphasized the community's mission to provide a high-quality growth platform for entrepreneurs and small business owners [3] Group 2: Insights from the Speaker - Xue Minghui, a prominent speaker with 20 years of internet marketing experience, discussed the fundamental changes in the traffic landscape, noting that AI search tools like DeepSeek and Doubao have over 640 million global users [5] - The transition from traditional search engines to AI dialogue interfaces is reshaping how brand information is disseminated [5] Group 3: Practical Applications of GEO - Xue shared case studies from various industries, demonstrating how targeted content optimization led to increased brand visibility and credibility in AI-generated industry answers [7] - Companies like Hualin Kena and Zhuanghao Electric have successfully implemented GEO strategies to enhance their market presence [7] Group 4: Sustaining GEO Effectiveness - Achieving sustainable GEO results requires a deep understanding of AI rules and long-term resource investment [8] - Xue highlighted the importance of over a decade of industry experience and systematic content strategies as foundational elements for maintaining a competitive edge in the GEO landscape [8] Group 5: Interactive Discussion - Participants engaged in a lively discussion about the strategic importance of proactively adopting GEO to become "trust recommendation officers" in the AI-driven information distribution trend [10] - The event underscored the value of the community in providing cutting-edge insights and practical wisdom for its members [11]