文旅科技融合、特色场景赋能…首发经济+创新举措激活消费市场

Group 1 - The concept of "first-store economy" has emerged as a significant driver for activating the consumer market, with various regions implementing innovative measures to unleash domestic demand potential and inject strong momentum into economic growth [1] - In Xi'an, the integration of the first-store economy with cultural tourism and technology has led to the popularity of tech-based first-store outlets, becoming a new engine for urban economic growth. The Qin Shi Huang Mausoleum's XR experience space has attracted over 20,000 visitors in just three months of trial operation [3][5] - Xi'an has introduced a policy offering up to 1 million yuan in subsidies for first stores, activating commercial vitality through a "first store + business district" linkage model. From January to November this year, Xi'an has attracted 279 first stores and held 186 first-store events, indicating a continuous rise in commercial activity [7] Group 2 - In Fujian, the "All Fujian Shopping" initiative has been launched to stimulate county-level consumption potential, featuring various benefits such as consumption vouchers and government subsidies at local markets. The province aims to create a hub for domestic and international brand launches and original brand incubation with a special fund of 20 million yuan by 2025. In the first three quarters of this year, the total retail sales of consumer goods in Fujian reached 1,865.365 billion yuan, marking a year-on-year growth of 5.4% [9]