E-Vapor Market Tops 21 Million Users: Can Altria Regain Share?

Key Takeaways U.S. e-vapor usage reached roughly 21M adults by Q3 2025, with disposables driving most growth.Disposables added about 2.4M users and exceeded 60% share, but MO's NJOY focuses on FDA-authorized products.Federal agencies have stepped up raids and seizures against unauthorized e-vapor products.Altria Group, Inc. ((MO) finds itself watching a rapidly expanding e-vapor category from the sidelines as U.S. adult usage climbs to roughly 21 million consumers by the end of the third quarter of 2025. Th ...