CELH Retail Sales Up 31%: Market Share Trends to Watch in 2026
CelsiusCelsius(US:CELH) ZACKS·2025-12-15 15:31

Core Insights - Celsius Holdings, Inc. (CELH) experienced a significant acceleration in U.S. retail performance in Q3 2025, with portfolio retail sales increasing by 31% year over year for the 13 weeks ending September 28, 2025, outpacing the broader ready-to-drink (RTD) energy category and achieving market share expansion [1][4]. Retail Performance - The combined portfolio of CELSIUS, Alani Nu, and Rockstar Energy captured a 20.8% dollar share of the U.S. RTD energy market, marking a 2.1 percentage point increase from the previous year and a 1.2-point sequential gain, indicating that the 31% retail sales increase was driven by portfolio-level share gains rather than overall category growth [2][8]. - Alani Nu led the growth within the portfolio, with retail sales soaring by 114% year over year and dollar share increasing by 3.3 points to 7.2%, supported by expanded distribution [3][8]. - The CELSIUS brand saw a 13% increase in retail sales but faced a 0.5-point year-over-year decline in dollar share to 11.2% [3][8]. - Rockstar Energy, acquired late in the period, reported a 9% decline in retail sales and a 0.7-point decrease in dollar share to 2.4% [3][8]. Market Trends - The combined portfolio of Celsius Holdings grew nearly twice as fast as the U.S. energy drink category during the quarter, with overall results indicating that the increase in retail sales coincided with aggregate market share gains [4]. - Management emphasized the importance of monitoring the durability of retail and share trends across brands and channels as the company moves into 2026 [4]. Competitor Insights - PepsiCo reported steady retail performance across its beverage portfolio in Q3 2025, driven by consumer demand for zero-sugar and functional offerings, with brands like Gatorade and Propel contributing positively [5]. - Coca-Cola also cited solid retail trends in Q3, supported by the strength of its zero-sugar portfolio and improved execution across key beverage categories [6]. Stock Performance and Valuation - Celsius Holdings' shares have increased by 0.8% over the past six months, contrasting with a 10.9% decline in the industry [7]. - The company trades at a forward price-to-earnings ratio of 28.98, significantly higher than the industry average of 14.59 [9]. - The Zacks Consensus Estimate for CELH's earnings implies year-over-year growth of 81.4% for 2025 and 20.4% for 2026 [10].