Visa To Advise Banks On Stablecoin Strategy, Implementation - Visa (NYSE:V)

Core Insights - Visa Inc. is expanding its role in digital assets by launching a stablecoin advisory practice to assist organizations in evaluating the integration of stablecoins into their payment and treasury operations [1][2] Group 1: Advisory Practice Overview - The new Stablecoins Advisory Practice is part of Visa Consulting & Analytics, aimed at guiding clients on market fit, strategy, technology, and implementation of stablecoins [2] - The initiative is a response to increasing demand from financial institutions for practical methods to incorporate stablecoins into their existing systems [2] Group 2: Market Dynamics and Regulatory Environment - Interest in stablecoins has surged following the passage of the GENIUS Act, which established a regulatory framework for dollar-pegged digital assets in the U.S. [3] - Payment companies and banks are transitioning from experimental phases to real-world applications of stablecoins, with Visa's advisory clients exploring use cases such as cross-border payments and B2B transactions [3] Group 3: Client Engagement and Growth Potential - The advisory practice is already serving dozens of clients, including Navy Federal Credit Union and Pathward, with expectations of expanding to hundreds of clients as adoption increases in both traditional finance and fintech [4] - Some clients may proceed with stablecoin implementations, while others may determine there is no immediate customer demand [4] Group 4: Visa's Existing Stablecoin Activities - Visa has prior experience with stablecoins, having piloted stablecoin settlement using USDC in 2023 and currently supporting over 130 stablecoin-linked card programs across more than 40 countries [5] - The annualized stablecoin settlement volume for Visa has reached approximately $3.5 billion, indicating a shift from pilot programs to production-level usage [5]