Core Viewpoint - The film "Avatar 3" has generated significant pre-release interest, with total box office from previews and presales exceeding 30 million yuan within the first four days, yet the stock prices of related companies, particularly Bona Film Group, have experienced declines despite previous gains [2][3]. Group 1: Stock Performance - Bona Film Group's stock price saw a dramatic increase of nearly 70% in December, driven by the anticipation of "Avatar 3" and other successful films like "Zootopia 2" [3]. - The stock experienced multiple trading anomalies, with price deviations exceeding 20% on several occasions, indicating heightened market activity and speculation [3][4]. - Despite a recent drop, Bona's stock has still recorded a cumulative increase of 68.82% in December [3]. Group 2: Financial Performance - Bona Film Group has faced continuous losses since its listing, with cumulative losses exceeding 2.6 billion yuan from 2022 to 2024 [10][11]. - The company's revenue has been declining, with 2022, 2023, and 2024 revenues reported at 2.012 billion yuan, 1.608 billion yuan, and 1.461 billion yuan respectively, reflecting year-on-year decreases of 35.60%, 20.06%, and 9.12% [11]. - The company reported a net profit loss of 1.109 billion yuan in the first three quarters of 2025, marking a 213.11% increase in losses compared to the previous year [11]. Group 3: Business Operations - Bona Film Group's main business segments include film production, cinema operations, and television series, with cinema operations contributing over 75% of its revenue in recent periods [11][12]. - The company has shifted its focus towards producing patriotic films, with several projects in various stages of development, including "She Kills," "Kashmir Princess," and historical dramas [13]. - Despite the challenges in film investment and distribution, the cinema business has shown resilience, with significant revenue contributions as audience numbers recover [12].
三年多亏损26亿元的博纳影业 能靠《阿凡达3》翻身吗？